Overview:

Think of it like a grab-and-go compliance aisle for small HR teams. You sell super short, actually-watchable trainings (10–15 minutes) with plug-and-play templates they can drop into onboarding or a policy rollout in a day. It’s Google Slides + Notion pages + a quick video + checklists + a “manager talking points” one-pager. No LMS, no per-seat contracts—just download, lightly brand, send via email/Slack, collect attestations, done. Start with hot-button modules (onboarding essentials, harassment awareness, basic data/security hygiene, BYOD, and AI-use policy). Upsell them on annual updates (so they never worry about stale policy language) and a white-label pack if they want everything on-brand.

  • Bite-sized microlearning is accelerating adoption for onboarding and compliance training. (1, 2)

  • Demand for ready-made templates (Notion/Canva/Google Slides) remains strong as SMBs buy time-saving, editable systems. (3, 4)

  • Marketplaces and the creator economy make digital downloads (Gumroad, Etsy, direct stores) a viable low-overhead go-to-market path. (5, 6)

  • SMBs are under-resourced for HR and regulatory compliance, creating demand for lightweight, plug-and-play compliance solutions. (7, 8, 9)

  • Buyers prefer hybrid monetization—one-off digital sales plus subscription/annual updates and premium branding/customization upsells. (10, 11)

Your Answer:

  • What it is: a library of plug-and-play micro-courses (10–15 minutes) plus editable templates (Notion, Canva, Google Slides) that HR teams at SMBs drop straight into onboarding, harassment training, AI policy, BYOD and basic security workflows.

  • Pain solved: replaces heavy, expensive LMS and generic enterprise content with lightweight, brandable modules that HR can deploy in hours — reduces legal risk, speeds onboarding, and avoids internal content creation overhead.

  • How it satisfies customers: short, focused lessons people actually finish; editable templates let HR customize tone/branding fast; included checklists, policy summaries and manager talking points make adoption immediate.

Your Roadmap:

  • MVP: build 6 micro-courses (10–15 min each) + 6 editable template kits (Notion onboarding, Canva slide pack, Google Slides policy) focused on highest-demand topics: onboarding, harassment, AI use, BYOD, password/security, remote work.

  • Create course video + transcript: record screen + voice (Loom/Descript), auto-generate captions, export short MP4 + PDF transcript + TL;DR one-page checklist.

  • Assemble template kits: create editable Notion pages, Canva slide templates, Google Slides policies; include copy blocks HR can paste; package as .zip or template links.

  • Launch on Gumroad (or Etsy/Shopify): product page, 3–5 screenshots, 60–90s demo video, clear use-cases (SMB size, minutes to onboard), price per kit + bundle discount.

  • Initial marketing: post 1–2 LinkedIn carousel posts, run $100–300 LinkedIn ads to HR/Founders, outreach to 20 HR Slack communities and micro-influencers for reviews.

  • Monetize extras: upsell branding service ($99) and annual updates subscription ($49/yr) for regulation changes or AI policy tweaks.

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