Overview:
Think of it like a check-engine light for a storefront’s online presence. You type a business name, and it instantly pulls a one-pager showing how their Google Business Profile, name/address/phone across the web, hours, reviews, and citations stack up. It gives a single score and color-coded priorities, then hands you one-click fixes: claim/edit links, review reply templates, and quick scripts to get duplicates removed. You can download a tidy PDF or get it emailed, and if you want it on autopilot, pay for monitoring that pings you when listings drift or reviews spike.
The Trends:
Google Business Profile (GBP) is now treated like a mini-website — frequent updates (posts, FAQs, photos, service menus) and complete GBP fields directly boost local visibility and conversions. (1, 2)
NAP consistency and structured data remain critical — identical Name/Address/Phone across listings plus schema markup reduce confusion for search engines and support zero‑click results. (1, 3)
Reviews now drive both consumer choice and local ranking — review volume, recency, quality, and merchant responses influence visibility, while regulators are cracking down on fake reviews. (4, 5)
Local search is mobile- and voice-first — most local queries come from mobile devices and increasing voice/search-assistant use requires conversational, question-focused content and fast mobile pages. (6, 7)
‘Local SEO in a box’ automation and audit tools are rising — SMBs increasingly adopt turnkey audits that check GBP, NAP, citations, and review health and provide prioritized fixes. (3, 1)
Your Answer:
Instant local SEO snapshot: enter a business name and get a one‑page audit that checks Google Business Profile, NAP (name/address/phone) consistency, reviews, citations, opening hours, and key schema issues — plus a single score and color‑coded priorities.
Solves the small‑business pain: stops lost customers from wrong listings, fixes inconsistent citations that hurt ranking, surfaces negative/replyable reviews, and gives non‑technical owners clear, prioritized fixes they can implement in minutes.
Actionable fixes, not just data: each issue includes a one‑click recipe (claim link, edit template, review reply template, citation removal/contact script) so owners or staff can resolve problems in <15 minutes.
MVP approach: single‑page web app that uses public APIs + scraper for citations, outputs a PDF/email report and a checklist; charge a free basic scan and a one‑time paid detailed report or low‑monthly monitoring.
Monetization and upsells: freemium scans → paid auto‑monitoring (alerts for listing drift & review spikes), paid citation cleanup credits, agency white‑label reports and high‑volume batch scans for chains.
Go‑to‑market: target verticals with high foot traffic (cafés, salons, dentists) via local chambers, POS integrations, Facebook groups and cold email templates; offer a free community scan to generate leads and case studies.
Your Roadmap:
Build a no-code MVP web app: use Glide/Retool/Make + Airtable as DB to accept business name + location input.
Wire in APIs: Google Business Profile API (or public SERP scraping fallback), Places API for NAP, a reviews scraper, and an AI (OpenAI) to generate suggested fixes and copy for descriptions.
Create 1-page audit report template (scorecards for GBP, NAP, reviews, citations) and an automated PDF/email delivery using Zapier/Make.
Launch on Product Hunt and FB/Nextdoor local business groups; offer 7-day free audits to collect case studies.
Monetize: pay-per-audit + subscription for weekly monitoring and automated alerts.