I keep hearing about Med Spas in startup blogs and podcasts. Maybe you should build something for them?
Overview:
Think of it like a "CYA + Content" control center for med spas. It makes sure every treatment has the right consent, the right screening, and the right paper trail, then turns the photos and videos into legally reusable marketing assets without getting anyone sued. On top of that, it reminds you to maintain and calibrate devices (with proof), and it drafts plain-English post-care instructions so staff aren’t reinventing the wheel. It’s not trying to be a full EMR (Electronic Medical Record)— more like the compliance brain and marketing handshake that sits beside whatever scheduling/EMR they already use.
The Trends:
Rapid market expansion: the medical-aesthetics sector is growing fast, driving demand for clinic software that reduces risk and scales operations. (1)
Rising regulatory scrutiny and state-level legislation are tightening oversight of med‑spas and aesthetic practices. (2, 3)
Before/after photos are high‑value marketing assets but are legally sensitive PHI requiring explicit, documented consent and careful handling. (4)
Clinics are piloting and adopting AI to auto‑draft patient-facing materials (discharge/post‑care instructions and summaries), improving efficiency but requiring human review. (5, 6)
Demand for rights-managed, audit‑ready before/after asset management is growing as clinics scale marketing and face increased enforcement risk. (4, 7)
Your Answer:
Centralized compliance hub that tracks patient consents per treatment (procedure-specific e-signatures, versioning, expiration, and tamper-proof audit trail) so clinics can produce instant evidence during audits or disputes.
Contraindication and checklist engine that runs pre-treatment screening, flags risks, requires clinician sign-offs, and can auto-block scheduling for unsafe cases — reduces medical errors and liability exposure.
Before/after asset manager that ties photos/videos to explicit usage rights and signed releases (timestamped, device-locked source, anonymization options, automatic watermarking, and marketing-toggle controls) to make asset reuse legal and low-risk.
Device maintenance and calibration logs with attachable service records, automated reminders, and exportable evidence — builds audit-ready device history for regulators and insurers.
AI assistant that drafts plain-language consent summaries and personalized post-care instructions from clinician checklists, plus templated SMS/email follow-ups — saves clinician time, improves patient adherence, and standardizes documentation.
Audit-ready reporting toolkit (exportable PDFs/CSV, role-based access logs, retention policies, HIPAA-compliant storage) to rapidly satisfy inspections, legal requests, or insurance inquiries.
Clear monetization and ROI: SaaS subscription per clinic/provider with add-ons for EHR/PMS integration and premium AI templates — value sells on measurable risk reduction, faster marketing asset turnover, and improved patient satisfaction/retention.
Your Roadmap:
Define MVP scope: patient consent capture, treatment checklist, before/after asset upload with metadata (date, device, photographer, model release), and basic device maintenance log.
Wireframe 6 screens: patient intake/consent, treatment checklist with auto-flag contraindications, asset gallery with rights toggle, device logs, admin dashboard, and exportable audit PDF.
Build without code: use Airtable (data + attachments), Softr/Glide for front-end, Zapier/Make for automations (e.g., send consent PDF, notify overdue device maintenance).
Add AI features: integrate OpenAI via Make or Zapier to convert checklist answers into concise consent summaries and post-care instructions templates tailored to treatment and device.
Run compliance QA with a reseller clinic: simulate audits, collect feedback, and iterate before charging (offer initial clinics 1–2 months free).
Monetize: subscription by clinic + per-provider tier, priority audit reports, and add-on storage for high-res assets.