Overview:
Think of this like Apple Health for your pet with a built‑in 2 a.m. sanity check. You log shots, meds, weird poops, diet changes, activity, and throw in photos/videos. When something’s off, the app looks at the timeline plus what it can see in the media and gives you a risk read: urgent ER, book a vet soon, or monitor at home with concrete next steps. If you do need a consult, it hands the vet a neat, time‑stamped summary so you’re not stumbling through “well, he seemed a little off last Tuesday…” And when you deal with insurance, you export a clean record to back up claims instead of digging through texts and paper receipts.
The Trends:
Rapid growth in pet insurance adoption and premiums, driven by rising veterinary costs and owner willingness to insure pets. (1, 2)
Telemedicine and remote vet services are becoming mainstream, aided by regulatory changes that expand access to telehealth for pets. (3, 4)
AI-driven triage and workflow tools for veterinary care are emerging and showing strong clinical performance in pilot testing. (5, 6)
Pet wellness and fitness monitoring (trackers, activity, sleep) are growing as owners adopt devices and services to monitor preventive health and behavior. (7, 8)
Increased spending on veterinary medicines and preventive treatments (humanization of pets) is fueling demand for integrated wellness, telecare, and insurance products. (9, 10)
Your Answer:
All-in-one pet health log: a mobile-first app that centralizes vaccinations, medications, symptoms, diet, activity and vet notes so owners have a single, trustworthy source of truth for every pet.
AI triage that interprets logged symptoms, recent activity and photo/video evidence to provide immediate risk-level guidance (urgent / see vet / monitor at home) and suggested next steps, reducing anxiety and unnecessary ER visits.
Seamless tele-vet booking and context-sharing: one-tap scheduling with vets and telemedicine providers that pre-populates the appointment with the pet’s timeline, photos and the AI triage summary to speed diagnosis and raise per-visit value.
Insurance & claims integration: exportable, time-stamped medical timelines and receipts that simplify filing claims and justify payouts — reducing denials and improving owner satisfaction with insurers.
Owner pain points solved: eliminates scattered paper/notes, cuts emergency costs via intelligent triage, improves adherence to vaccination/med reminders, and turns subjective concerns into structured data for vets.
Vets and clinics get higher-quality consultations: structured history, symptom timelines and pre-triage reduce intake time, enable better remote care, and increase conversion from consult to paid services.
MVP plan and monetization: launch with core logging, reminders, basic AI triage and tele-vet booking; monetize via subscription (premium analytics, multi-pet), commission on bookings, B2B APIs for insurers/vets and optional hardware integrations (collars/wearables) later.
Go-to-market and validation: target new pet owners and pet-parent communities for user acquisition, partner with indie vets for pilots, run paid social with ‘save this record’ creative, and validate willingness-to-pay with a paid alpha tele-visit offering.
Your Roadmap:
Build a no-code MVP: use Glide/Adalo or Airtable + Softr to store pet records (vaccines, meds, symptoms, food, activity).
Add AI triage: connect OpenAI or a cheaper LLM via Zapier/Make to analyze symptom entries and return graded advice (watch, minor care, vet).
Integrate scheduling: embed Calendly or Acuity to let owners book partner tele-vets; automate pre-visit summary export (PDF) from the pet log.
Validate with 50 pet owners: run a Facebook/IG ad or post in local pet groups offering free early access and collect feedback and NPS.
Monetize: freemium (basic logs) + paid (AI triage credits, tele-vet booking fee, vaccine reminders).