Overview:
Think of this like being the on-call TikTok/Reels team for dentists, chiropractors, and med spas—without ever stepping into the clinic. You hop on Zoom once a month, pull the most common staff FAQs (“Does Botox hurt?”, “How long does whitening last?”, “Will my back crack fix this?”), coach them on what to say, have them record quick clips on their phones, then you turn those into a steady stream of short, vertical videos. You schedule everything to TikTok, Reels, and Shorts, and you also spin each video into a Google Business Profile post, a short email, and a little blog/SEO snippet so it pulls double-duty for local search. Clinics basically get a plug-and-play content engine that drives booked consults without the owner having to become a creator.
The Trends:
UGC is becoming the primary trust signal brands buy — marketers report UGC outperforms traditional branded content and budgets are shifting to UGC programs and creator-driven assets. (1, 2)
Short-form vertical video (TikTok/Reels/Shorts) dominates attention — platforms and reports show short clips drive higher engagement and are prioritized by algorithms, making them the optimal format for local service marketing. (3, 4)
Local businesses and clinics can convert FAQ-style staff interactions into high-performing UGC — clinics that post authentic staff/patient‑education clips win visibility and bookings on social platforms and in local search. (3, 2)
AI-assisted repurposing and metadata (titles/captions) measurably lifts short-video distribution — human+AI co-creation of metadata and templates can increase views and watch time and scale content across channels. (5, 1)
Google Business Profile posts and timely Social-to‑Search updates are increasingly important for local SEO — regular Posts/updates (including short video thumbnails or links) help visibility in Maps/Search and let clinics surface offers and events directly in search results. (6, 7)
Your Answer:
Remote-first short-form content studio for local clinics (dentists, chiro, med spas) that scripts via Zoom, directs staff on-camera, edits with repeatable templates and schedules TikTok/Reels/Shorts for consistent posting.
Solves the common clinic pain: no time or creative expertise — transforms everyday staff FAQs and common patient questions into snackable UGC that builds trust, answers objections, and drives bookings.
MVP workflow: Calendly intake → 30–45min Zoom script & director call → staff-recorded clips or live-record via Zoom → template-based edit (CapCut/Premiere) → captions, hashtags, thumbnails, scheduled posting.
AI repurposing layer converts each short into Google Business Posts, Stories, SEO-friendly video descriptions, email copy and blog snippets — multiplying local search signals with minimal extra work.
Package & pricing model: example tiers — Basic (8 shorts/mo + scheduling + captions), Growth (16 shorts + 1 ad-ready cut + analytics), Performance add-ons (paid distribution, lead-tracking, Google Posts optimization).
Metrics you deliver: views, engagement, GMB impressions, appointment requests and new-patient leads; offer simple monthly dashboards and one KPI (e.g., new booked consults) as the performance promise.
Low-cost tech stack to start: CapCut/Premiere, Trello/Notion SOPs, Calendly, Zapier/Make, cloud storage — launch with 1 editor + 1 growth manager and scale via template library and SOPs.
Scalable upsells: in-clinic testimonial kits, pre-built ad creatives for paid local campaigns, seasonal promos, multi-location bundles and reseller partnerships with dental/med-spa suppliers.
Your Roadmap:
MVP: Start solo remote studio — book 1 clinic, run a 60–90min Zoom shoot coaching staff on 6–8 FAQs to capture quick talking-head UGC.
Automate workflows: use a Trello board + Calendly booking link; record via Zoom; edit vertical clips with CapCut templates for 15/30/60s formats.
Repurpose with AI: feed scripts/captions into an LLM to generate Google Business Posts, Stories copy, and multiple caption variants.
Deliver monthly package: X shorts + Y reels + basic analytics snapshot; charge per-package + add-ons for paid ad edits or performance boosting.
Validate fast: offer a discounted first-month pilot, get client testimonials, iterate templates and clip formulas from top-performing posts.
REQUIREMENTS 1/3
Smartphone (iPhone/Android) with decent camera and basic tripod.
Zoom Pro or equivalent for recording remote direction.
CapCut (free) or Premiere for editing; basic template library.
Basic copywriting/short-form scripting — learn with 1–2 hours of online micro-courses (YouTube, Skillshare).
Simple analytics (Google Sheets) and a booking link (Calendly); low cost and fast to set up.